Pagerank is so irrelevant

Another nice article that demystifies Google PR from Jim Boykin.

I’m kind of suprised at how many people are still stuck in some SEO technique timewarp of what was effective in 1999. For those of you who weren’t into SEO in the 90’s, I’ll give you a brief story of why there’s the thought that links from PR4 or higher pages are ones that "count".

Traveling back to the 90’s and early 2000’s….back when there were these monthy Google Dances. Back then, about once a month, there’d be a big shuffle in rankings….and those rankings would stay pretty stable for the month, until the next dance day. On the Google Dance day, not only would rankings shift, but so too would the Google Toolbar. Pagerank would update accross the board, and the backlinks numbers would also change….and they were mostly accurate except for 1 thing.

How so true?
But if you are selling text link ads and there are buyers who loves Page ranks, why not go for it...